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weight watchers ad campaign atlanta braves business journal insert ad
It's almost impossible not to do before-and-after ad campaigns for weight loss companies. Jim Johnston was the writer.
Atlanta Braves insert in a local business journal. Thus the pitch. Designing the complex coupon was the hard part.
rhodes furniture ad concept dannon yogurt bokoo ad
Dannon needed to dramatize a new-product breakthrougth. For Rhodes we consulted (then they were bought). Overall strategy was to humanize their ads. Show more product. Show more real people, not pretty male and female models.