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nyu new york university college recruitment brochure viewbook nyu new york university college recruitment brochure viewbook
Our client was Barton-Gillet whose client was NYU, New York University. When we visited the school and its buildings with photographers, we noted how classic and European most of the structures felt.

Thus we asked photographers to reverse the usual approach, which is: show students and teachers in their environment. And instead, feature the environment, along with students and teachers. It was a conceptual approach to the photography.

In addition, the typeface used throughout, Trump Medieval, not only sounded but also looked European, with a certain Classical character.

A small point: The paper was not pure white (though it looks white here), but had a slight beige cast to give it some maturity. Paper selection can indeed make or break a job.