| The Saul Ash logo I designed was inspired by an antique seed catalog, then refined wonderfully by great letterer Tom Carnase (carnase.com). The WPAT line was created at Leber Katz Paccione by writer Peter Lubalin, creative director Onofrio Paccione, and me. Tom Carnase refined serifs of the Baskerville typeface and made the numerals a bit wider. Aisles was my name and design for a retail operation of so-called ready-to-finish furniture. And Murray Tovi's and Craig Perkins' Tovibulbs demanded a clean modern look. | | |
