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chrysler corporate identity leasing logo The Leasing logo was used for years till leasing was discontinued. But they removed the license-plate screw-holes, which is what gave it meaning so it ended as just a shape. Below is a spread from the dealer facilities manual. John J. Codella of New York wrote and Herb Schiebold of Detroit drew the components but I typically had a lot to say about both copy and visuals. Note for example that the blue circle and white circle align.
chrysler corporate identity dealership facilities manual