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CandR brochure cover Their industry is supervision of clinical drug trials. Predictability of result is rare, but not for this small company. So the expectant client, normally sitting on pins-and-needles, will quickly get bored. For excitement, our direct–mail package included free tickets for a movie with lots of explosions. We also avoided the typical standard boring clinical mailing.

Look in our logo portfolio section for the C&R logo we created. Imagine. Their full name is C&R Research. Graphically we misspelled it C&R RESEACRH.

CandR brochure spread