|Lou Dorfsman, VP of Advertising and Design at CBS when we did 3 of these 4 ads, is profiled at listenwritedesign.com/ArticleBranding. Sometimes we began an ad at noon and it was written, art directed, specced, pasted up, and plated by early evening. Hal Holbrook was a gentleman. And Simms Taback did the terrific drawing of the boy and a plate of filmstrips. Note the variety of styles. Whatever works!