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	Buckhead Business Association in Atlanta. An excellent business networking group, a nice restaurant, good speakers. And typically dulldulldull newsletters. Truthfully, our design strategy was simply, Have fun with it. Give it an overall style for visual consistency with lots of freeform variations to make it fun to read. Note, at left, that each speaker quoted had his and her own type style. That enhances readership. Not the typical corporate style of everything in Helvetica. (We've had a vendetta against Helvetica probably since before you were born!) I have found that many newsletters promote events and make it almost impossible to find time/date/contact info. Note the bold new time announcement starting on the cover page.