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american felt building ad american felt building ad
Ads done for Paul D. Weinberg Advertising. Real estate ads are as they were and will always be: what we call "beige." In fact, our new wiseguy pejorative for real-estate ads is "lingerie ads for property." Pretty. Safe. Dull. Copycat ads. All selling the same ideas. The same way. With the same photography. The same coloration (beige). The same pitch. We've always sought a powerful and compelling concept combined with typographic branding.